A key objective for market segmentation is determining what price different groups of consumers are willing to pay…
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
B2b healthcare marketing, or Business-to-Business Healthcare Marketing, is the process of healthcare organizations and/or healthcare providers collaborating to…
A big element of a customer’s wish list for the Perfect ecommerce store is for it to be…
Target marketing strategies that are considered unethical would include lying, deception, manipulation, and threats. Sadly, these unethical ways…
A value chain is a set of activities that a company performs in order to deliver a product…
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS),…
Electroencephalography (EEG) is a neuro-research technique that measures brain activity. It’s a widely used technique in neuromarketing research…
What is Market Selection? Market Selection is the process of deciding which markets to invest in and pursuing.…
A product plan, also known as a product roadmap, is a broad overview of the upcoming product, its…