Every brand needs what marketer’s call “noticing power.” Nike is successful because they have their iconic catchphrase and…
Out of Home drives action As consumers spend more and more time out and about, they are more…
IMC Herbal Fever Guard Syrup Giloy, Aloe Vera, Tulsi, A 500 ml, Pack of 1 IMC Aloe Vera…
In the cybersecurity sphere, brand exploitation occurs when bad actors exploit a brand’s digital presence in order to…
The augmented product is the desire of the customer, which you convert to reality. A 5 star restaurant,…
What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to…
Customer to customer (C2C) is a business model whereby customers can trade with each other, typically in an…
The Customer Loyalty Index (CLI) is a standardized tool that enables tracking of the. customer loyalty over time…
eWOM or electronic word of mouth is the sharing of information about a product or service in the…
What is a Brand awareness strategy? Brand Awareness Strategy implies marketing efforts that help a business promote a…