There are mainly three types of Brand Awareness – brand recall, brand recognition, brand dominance. Why should you…
Being online is now way more simple and helps in keeping consumers and companies, both informed about each…
At best, buying a falsely advertised product can result in a loss of moneyand at worst, it can…
A basic marketing theory states that to maximize sales, a company must position its products or services in…
Shopper marketing is a discipline that focuses on improving the shopping experience for consumers in order to drive…
Use Google Analytics to learn more about your customers Create a reader persona to target blog content Look…
A buzz marketing example would be if a company promoted its product through a show or stunt where…
Psychographic segmentation is a tool marketers use to group members of their target audience into different segments based…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
A psychologist named George Silverman is most commonly attributed as the pioneer in the field of WOMM, creating…