NIVEA is a global skincare and body care company that was founded over one hundred years ago in…
In 2020, Starbucks committed to a resource-positive future, formalizing environmental goals to cut its carbon, water, and waste…
Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products…
There are four basic categories of business buyers: producers, resellers, governments, and institutions. What are the 4 types…
Digital marketing can be broadly broken into 8 main categories including: Search engine optimization, Pay-per-Click, Social Media Marketing,…
What is Consumer Research? Consumer research is a part of market research in which inclination, motivation and purchase…
Guest segmentation is the process of defining the market into identifiable segments. In other words, it is a…
Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages…
An independent retailer is one who builds their business without help from an established brand. For example, if…
Nurture campaigns are time-based emails that are sent out to your audience in order to inform them of…