The Sms concept was first developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard…
In terms of behavioral characteristics, these consumers have high level of knowledge about environmental issues and positive attitude…
A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm…
Taobao is a programming language developed by Alibaba group, and it is based on PHP. The language is…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
Direct marketing is part of the promotional mix. Because it communicates directly with customers, it can deliver a…
The consumer-oriented evaluation approach reminds evaluators, and those who commission and use evaluation, that an evaluation ought to…
PR has traditionally focused on generating brand awareness, changing public opinion and dealing with a crisis, whereas digital…