Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables…
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your…
Katie has been with The Coca-Cola Company since 2013 and is currently the Social Media Director overseeing social…
Analyze Your Customer Base and Carry Out Client Interviews Conduct Market Research and Identify Industry Trends Analyze Competitors…
Brands use videos to increase brand awareness. Video can help your business reach new audiences and attract new…
Neuromarketing service providers use neuroscience methods to measure consumers’ neurological reactions to products, commercials, brands, etc. Thus, companies…
Brand marketing is all about telling the story of the product and building awareness and demand. Trade marketing,…
An experiential activation is known by many terms, including event marketing, live marketing, participation marketing, experiential marketing, brand…
Retail co-branding occurs when a brand partners with a retailer to strategically market together. This arrangement helps both…
CCPA stands for the California consumer privacy act (CCPA). It is a data privacy law that ensures consumers…