B2b ecommerce, or business-to-business electronic commerce, is the sale of goods or services through online transactions between businesses.…
Influencers create meaningful and trusting relationships with their audience, which leads consumers to look toward them for opinions…
Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. If you’ve ever…
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
Word of mouth is one of the most powerful tools brands can use to acquire new customers. According…
Push marketing, or outbound marketing, can lead to quicker sales and is powered by what you push out…
D2c marketing (direct-to-consumer) has been there for decades. It is a strategy that includes manufacturing and selling products…
It’s a brand that honors individuality. The company urges its consumers to try a conversation if they are…
Social media has quickly become one of the best ways to gather audience insights and improve your business…
An independent study commissioned by SmartestEnergy reveals that consumers are increasingly favouring brands with a commitment to environmental…