In the cybersecurity sphere, brand exploitation occurs when bad actors exploit a brand’s digital presence in order to…
The augmented product is the desire of the customer, which you convert to reality. A 5 star restaurant,…
What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to…
Customer to customer (C2C) is a business model whereby customers can trade with each other, typically in an…
The Customer Loyalty Index (CLI) is a standardized tool that enables tracking of the. customer loyalty over time…
eWOM or electronic word of mouth is the sharing of information about a product or service in the…
What is a Brand awareness strategy? Brand Awareness Strategy implies marketing efforts that help a business promote a…
Perhaps one of the most Well-known b2b saas development companies is Slack. In fact, this is a corporate…
Brand value vs. brand equity. Whereas brand value is a financial gauge of your brand’s worth, brand equity…
The most distinctive strategy that Adidas opt for is user & benefits based positioning. Through this, it builds…