Lack of appreciation or poor understanding of sustainability benefits by business leaders, consumers, and other stakeholders Loss of…
A channel marketing manager is an advertising professional who develops promotional campaigns. They are typically responsible for overseeing…
Relationship between consumers and customers A customer is one who pays for the product or service. They may…
A line extension is when a parent brand launches a new product line in a category already familiar…
Loyal Customers Impulse Shoppers Bargain Hunters Wandering Consumers Need-Based Customers Why do customers buy Buyers are triggered mainly…
There are four fundamental criteria for segmentation: geographic, demographic, psychographic and behavioral. In geographic segmentation, the market is…
The target audience for fast fashion retailers are largely consumers aged 18 and 24 who are often students…
This lesson revealed that place in marketing mix plays a major role in the distribution and flow of…
Unlike in conversational messages, which are based on inbound messaging and implied consent, Transactional sms requires express consent.…
Business -To- Business Models (B2B): When the dealings or the transactions take place between two companies or the…