A value chain is a set of activities that a company performs in order to deliver a product…
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS),…
Electroencephalography (EEG) is a neuro-research technique that measures brain activity. It’s a widely used technique in neuromarketing research…
What is Market Selection? Market Selection is the process of deciding which markets to invest in and pursuing.…
A product plan, also known as a product roadmap, is a broad overview of the upcoming product, its…
Offer quality products Cultivate good people skills Know your customers Use attractive packaging Let customers try samples Be…
What is Product-Centric? Product-centric describes a company focused on the details of its products above other considerations, including…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
What is digital experiential marketing anyway? Digital experiential marketing takes an experiential marketing event and uses online methods…
International branding refers to how a company’s brand scales at the global level. When a brand expands outside…