“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences,…
What is brand resonance? Brand resonance is how well a customer relates to a branded element, such as…
The typical open rate for SMS is 98% and in general, marketing messages have an average open rate…
Nike initially launched this campaign back in 2011, but it has also been run in subsequent years. It…
Marketing of any of the service sector such as restaurants, banks, airlines etc. would come under service marketing.…
Although millennials are the most serious about their skin care routines, Gen Z shoppers are the ones that…
Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
Segment your audience Identify the key benefit for each group Allocate quantitative data Compare your quantitative and qualitative…
Brand enhancement is a process of increasing brand recognition among consumers through digital marketing. A successful branding shows…
What is B2B social media marketing? B2B stands for business-to-business. B2B social media marketing uses social channels to…