Influencer marketing 2021 forecast According to our latest forecast, 67.9% of US marketers from companies with 100 or…
What is digital behaviour? Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that…
Within an ecological food chain, consumers are categorized into primary consumers, secondary consumers, and tertiary consumers. What’s a…
In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is…
Look at your current customer base Check out your competition Analyze your product/service Choose specific demographics to target…
For example, Tesla has effectively differentiated themselves from other luxury vehicle brands like Mercedes Benz or eco-friendly cars…
Answer with explanation: The correct answer is option a. Consumer to Business is not a major type of…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
Oreo continued its momentum with the playful hashtag #PlaywithOreo. Fans everywhere posted photos on Instagram of themselves playing…
There are many other challenges that Fmcgs companies face in tackling rural markets, viz., geographically scattered nature of…