About Arvind Krishna Arvind Krishna is the Chairman and Chief Executive Officer of IBM. As a business leader…
Consider Product Popularity Use SEO Tools To Analyze Site Visitors Leverage Customer Data Get Your Product In Users’…
Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as consumers move down…
It’s about meeting consumers’ needs, understanding what makes them tick, and speaking to them in the ways that…
An important example of behavioral segmentation is customer loyalty. As a brand, you shouldn’t overlook the customers who…
At its most basic, Brand Licensing is a contractual relationship between a brand owner (Licensor), and a manufacturer…
The creators in question are G.M. O’Connell, Bill Clausen, Joe McCambley, and Andrew Anker; together, the four were…
Short-term promotions for retail or ecommerce businesses Urgent updates about events or customer orders Appointment reminders Internal alerts…
Some examples of user-generated content include customer reviews, testimonials, social media posts, and blog posts. Which of the…
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation. What are the…