Shopper marketing is a discipline that focuses on improving the shopping experience for consumers in order to drive…
Use Google Analytics to learn more about your customers Create a reader persona to target blog content Look…
A buzz marketing example would be if a company promoted its product through a show or stunt where…
Psychographic segmentation is a tool marketers use to group members of their target audience into different segments based…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
A psychologist named George Silverman is most commonly attributed as the pioneer in the field of WOMM, creating…
But there is a distinct difference between the two. While brand management is responsible for creating the brand…
Manufacturing Complications Unable to meet demand might affect brand value Lack of High Volume Production Shortage of Batteries…
1. Is Alibaba.com B2B or B2C? Alibaba.com is one of the biggest global B2B ecommece platform The ecommerce…
With iOS 15, it’s spreading from Facebook ads to email marketing. Your email open rates and click-through rates…