Tip 1: Collect Customer Data – and Use It Tip 2: Understand Your Industry and Competitors Tip 3:…
What Is Private labeling? Private labeling is buying your product or service from one manufacturer, enhancing, modifying or…
television radio print, eg local and national newspapers leaflets and flyers social media blogs banner and pop-up adverts…
An independent study commissioned by SmartestEnergy reveals that consumers are increasingly favouring brands with a commitment to environmental…
The importance of word of mouth. Wom recommendations are a crucial marketing tool for any brand. This is…
“Brand managers need to be great multitaskers and have the ability to see the big picture, or vision,…
Together we are a team of rebellious optimists, constantly challenging the status quo. We see possibilities where others…
The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you’ll have the…
The Minneapolis-based retailer has higher than average customer loyalty, coming in behind Walmart and Amazon. Target’s average customer…
Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its…