Consumer insights research involves analyzing data gathered during market research to make relevant and actionable business decisions. Market…
How many people does Alibaba group employ? As of June 30, 2022, we had a total of 245,700…
A marketing channel is a place where you attract new customers to your business. There are two main…
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and…
It was found that the 4 important variables that influence consumers’ behavior (motivation & expectation) are culture, socio-economic…
What are customer loyalty programs? A customer loyalty program is a system where a business offers rewards to…
In simple terms push marketing involves pushing your brand in front of audiences (usually with paid advertising or…
A channel mix plan includes: Information on what channels are most effective for the priority audience, based on…
1. Deliver on quality and value (more than what is expected) One of the obvious ways of building…
Technology is constantly evolving and it is rapidly changing the way companies approach market research. By tracking the…