Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and…
Customer perception refers to how a customer feels about a company. This includes their thoughts, emotions and opinions…
Creates a source of information Creates product differentiation Generates higher revenue Provides communication opportunities Creates target marketing or…
Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable…
Direct selling is a retail channel used by top global brands and smaller, entrepreneurial companies to market products…
Retail traders, often referred to as individual traders, buy or sell securities for personal accounts. Institutional traders buy…
Customer-Centric Model Buyer Centric Model Intermediary Centric Model The direct connection B2B model Network B2B model Hybrid B2B…
Promotion. Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads,…
Native advertising appears in numerous places in the digital marketing world, including on websites and in social media…
Advertisements Business branding Value addition Exhibitions Hand out samples and freebies Offer discounts Network with people in your…