Companies use consumer marketing campaigns to sell to consumers. Campaign messaging focuses on both acquiring potential customers and…
Simplified buying process Because buying online doesn’t require a visit to a retail store and products can be…
B2c web design, also called business-to-consumer (B2C) web design, is the process of designing a website for a…
There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning. What…
PRIZM® classifies Canada’s neighbourhoods into 67 unique lifestyle types by integrating geographic, demographic and psychographic data. PRIZM® QC…
Hence, from a generic point of view, a typical cosmetics business dealing in make-up items and other skincare…
Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product…
Unilever’s Marketing Strategy: A brand with a purpose One of the best business strategies used by Unilever is…
The negative target market comprises those categories of investor for whom the product or financial instrument has been…
These involve unusual approaches such as 1. Staged encounters in public places 2. Giveaways of products such as…