The Radio advertising bureau recommends a frequency of 3 to maximize impact while avoiding commercial wearout, which is…
It’s content that is funny, emotional, heartwarming, or educational, that triggers something in the brain which makes the…
Philip Kotler The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an…
Inbound marketing in SEO means determining the needs/problems of your potential customers and creating content to engage with…
Paid advertising as the wording implies, is online advertising that one pays for. Examples of paid advertising include…
Account-based marketing (ABM) is a strategy in which a supplier targets a select group of accounts that represent…
Defining, measuring, and evaluating relevant paid media KPIs. Building out media buys for various ad platforms and overseeing…
Is Mediavine Better Than Ezoic? Mediavine is not better than Ezoic because you have significantly less control over…
Use a catchy email subject line Be accurate Connect in the first sentence Be clear about the ask/compensation…
There are four common target marketing strategies: mass (undifferentiated) marketing, differentiated marketing, niche marketing, and micromarketing. How do…