Retargeting allows you to advertise to this audience specifically, increasing your chances of upselling and cross-selling. Reduce cart…
Behavioral targeting uses people’s activities to determine which advertisements and messages will resonate most with them. It leverages…
The Posting Location Number in your OBA account is a ten digit long number that is used by…
Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on…
The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser…