The setting of goal: The setting of a goal is the first step of the strategic control process…
Target all your website visitors and app users Use bid strategies that optimize conversions Target Similar segments Use…
Even though you don’t own the actual platforms (i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn), your social media pages…
Failing to develop a marketing plan can result in budget problems, low customer volume and, in a worst-case…
Digital asset management software, often called DAMs, are marketing platforms that store, organize and make useful an organization’s…
Earned media is when you’ve earned the opportunity, often through media relations, to appear in a news story.…
What Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a…
The ISO 9000 family is the world’s best-known quality management standard for companies and organizations of any size.…
Attribution modelling paves the way for better understanding of customer behaviour. This not only helps in the improvement…
Product, price, promotion, and place form the four Ps of the marketing mix. These are the key factors…