Sometimes the conversion happens rapidly, within a day of the click, but conversions can be reported up to…
Cost per conversion is the cost for achieving the goal of an ad. For example, if your campaign…
ROAS (or return on ad spend) is the revenue you make in relation to your advertising costs while…
More visibility More traffic Highly interested prospects Detailed analytics What is Google AdWords called now On July 24th,…
Login to Shopify and Google Create a Google Ads account Create a Google merchant account Install the HTML…
Cpa marketing or cost-per-action marketing is an affiliate strategy involving a partnership between an affiliate and an advertiser.…
What is Cost Per Action (CPA)? Cost per action is a digital advertising payment model that allows to…
Monthly summary Your email list growth Your open rate The click-through rate The number of email bounces Website…
Return on investment (ROI) and return on ad spend (ROAS) were together voted the most important media KPIs,…
tCPM: A bidding strategy where you set an average for how much you’re willing to pay for every…