Multi-channel attribution describes the process of figuring out which avenues of marketing in a customer journey ultimately lead…
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google ads‘…
Constantly Run A/B Tests Watch Those Quality Scores Use Smaller Keyword Groups Think About Who You Don’t Want…
A marketing funnel (we will call them Growth Funnels) is basically the set of stages that a potential…
A sales lead is a person or business who may eventually become a client. Sales lead also refers…
Marketing Funnel Phases Awareness – Content focused on educating your audience. Evaluation – Customers determine whether they need…
Everflow.io LinkTrust AffTrack Hitpath Impact Radius Click Inc HasOffers Voluum How do you manage affiliate programs? 1) Get…
Multi channel attribution is a subset of marketing attribution. It recognizes that customers are exposed to multiple touches…
Add Negative Keywords to your Campaigns Test your Keyword Match Types for your Campaigns Increase your Budget with…
A Good roas ratio varies depending on the industry and platform. However, a good rule of thumb is…