Multi-channel attribution describes the process of figuring out which avenues of marketing in a customer journey ultimately lead…
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google ads‘…
Constantly Run A/B Tests Watch Those Quality Scores Use Smaller Keyword Groups Think About Who You Don’t Want…
A marketing funnel (we will call them Growth Funnels) is basically the set of stages that a potential…
A sales lead is a person or business who may eventually become a client. Sales lead also refers…
Marketing Funnel Phases Awareness – Content focused on educating your audience. Evaluation – Customers determine whether they need…