By default, Google analytics activity columns use a last-click attribution model. Does Google Analytics have multi-touch attribution This…
Target CPA bidding is a Smart bidding strategy that sets bids for you to get as many conversions…
What is a Conversion? A conversion takes place when a user does what you want them to do.…
CPA stands for cost per action. Known on other digital marketing channels as cost per conversion, this is…
It’s cost effective Easy to understand the performance of your ad Clicks are a good indicator of engagement…
Misconfigured. Your conversion based bid strategies don’t have the right conversions set up. This status applies to Enhanced…
Go to your Google Ads account Preferences Click the Account Status section to expand it Click Cancel my…
Target cpa bidding is a Smart Bidding strategy that sets bids for you to get as many conversions…
The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last…
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. Optimization score is made up…