Retargeting ads allow your business to show targeted ads to the users who visited your website and didn’t…
Your bid strategy choice tells us how to bid for you in ad auctions. The right bid strategy…
A click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your…
Go to Ads manager and click Create Choose the Messages objective and click Continue Name your campaign, choose…
Affiliate marketing also can generate relatively passive income through commission—the ideal money-making scenario. Though initially you’ll have to…
First-Touch Marketing Attribution Model Last-Touch Marketing Attribution Model Linear Multi-Touch Marketing Attribution Model U-Shaped Multi-Touch Marketing Attribution Model…
Cost per install is calculated by dividing the total ad spend for a particular campaign over a specific…
Define your conversion event Keep destination front of mind Create eye-catching visuals Keep copy short and sweet Include…
If you’re new to tracking your performance, start by clicking All campaigns in the navigation menu on the…
CPA stands for “cost per action,” which refers to the fee an advertiser pays each time a new…