An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
It will benefit you to know what two types of remarketing can be used on Google display ads.…
Google Ads reports conversions against the date/time of the click that led to the conversion. Analytics uses the…
The normal WooCommerce flow is: go to the single product, click add to cart, go to the cart…
CPA – Cost per acquisition One is for PPC only, which lets you track the money you spent…
Generally, a Good ctr is any percentage that beats your channel average. So if 5% of people click…
Using Viewable CPM bid strategy, you only pay for the viewable impressions. This bid strategy is available for…
There are three primary methods of source selection: (1) competitive bidding, (2) non-competitive negotiation, and (3) competitive negotiation.…
Utilize your ETAs for pinning The more headline variants, the better One RSA per ad group Analyze asset…
Your repeat rate is the average number of conversions you receive based on interactions that lead to at…