The audience is only shown traditional display advertisements once they have finished a triggered event, such as searching…
In Google Analytics, a goal completion is counted only once per user session. Whereas in Google ads a…
Key Takeaways. Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment…
To be eligible to use Target cpa bidding, you must be using Google Conversion Tracking, and you must…
Create with a new campaign Create or change from campaign settings Create from the Shared library ‘Bid strategies’…
The best keywords for your Seo strategy will take into account relevance, authority, and volume. You want to…
Social media roi is a metric showing the amount of value generated by your investments in social media.…
Value optimisation is all about growing business value. The key value areas for your business are growth, performance…
Google Shopping is a relatively new service from Google where ecommerce companies can choose to feature their products…
You can choose to pay for conversions, rather than clicks, in a Display campaign. Paying for conversions means…