Cluttered, slow-loading landing pages with meaningless copy are the worst – you’ll see what we mean. In our…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
To link your Google analytics account to Ads, make sure you’re an admin on both accounts so you…
When SEO doesn’t work, it’s often because it was started with a checklist or set of tactics without…
Maximize Conversions sets bids in order to capture the largest number of conversions for the retailer’s budget, based…
Things to consider before you launch Target cpa It is recommended to have at least 15 conversions in…
To find out your cost per lead, you should divide the amount you’ve spent on advertisements by the…
Enhanced CPC (ECPC): Definition A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions or conversion…
Increase your bid: Raising your bid can improve the likelihood that your ad will show in a more…
The Bid Cap option is a competitive ad tool for generating the most ad opportunities within your set…