Lead Generation Landing Pages: Also called “lead gen” or “lead capture” pages, these use a form as their…
In addition to machine learning capabilities, Smart Bidding has 3 other key benefits: A wide range of signals…
Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement…
For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this…
Add To Cart (ATC) – the number of add-to-cart events tracked by the Facebook Pixel that can be…
Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in…
Maximize conversions bidding (customer actions that convert to sales or service) will help you optimize towards conversions. You…
Step 1: Make a list of important, relevant topics based on what you know about your business Step…
The deal became official: Musk was acquiring Twitter for $44 billion. On April 25th, Twitter’s board of directors…
Using Viewable CPM bid strategy, you only pay for the viewable impressions. This bid strategy is available for…