To calculate your CPC, take the total dollar amount you’ve spent on your ad campaign and divide it…
Cost-per-mille (CPM) and cost-per-view (CPV). Each has its benefits, but it’s important to understand how they work before…
In your Google ads account, click the Tools and Settings menu Select Measurement: Conversions, which opens to the…
Third-Party Lead Generation: These fees will vary depending on how many leads you receive per month, but will…
Generally, a 12% conversion rate is pretty good for lead generation landing pages. And by “pretty good,” we…
Why display advertising: The first step in brand building is to create awareness by informing your target audience…
With this type of advertising you pay the host an agreed-upon fee for each specified type of action.…
By default, Google analytics uses the last-click attribution model. All credit is assigned to the last channel a…
Google analytics allows you to track conversions based on both ‘hard’ Goals and ‘soft’ engagement conversions. At the…
Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number…