By default, Google analytics uses the last-click attribution model. All credit is assigned to the last channel a…
Google analytics allows you to track conversions based on both ‘hard’ Goals and ‘soft’ engagement conversions. At the…
Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number…
Data processing latency processing latency is 24-48 hours. Standard accounts that send more than 200,000 sessions per day…
Maximize clicks Target search page location Target outranking share Target cost-per-acquisition (CPA) Enhanced cost-per-click (ECPC) Target return on…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
It will benefit you to know what two types of remarketing can be used on Google display ads.…
Google Ads reports conversions against the date/time of the click that led to the conversion. Analytics uses the…
The normal WooCommerce flow is: go to the single product, click add to cart, go to the cart…
CPA – Cost per acquisition One is for PPC only, which lets you track the money you spent…