A marketing budget allows you to select the campaigns that will help you achieve each of your business…
Why Return On Ad Spend matters. ROAS is essential for quantitatively evaluating the performance of ad campaigns and…
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and…
The cost of starting an online clothing store varies depending on a number of factors, such as whether…
Broadly speaking, a common conversion rate for an email opt-in landing page is between 5% and 15%. The…
Email is a free tool Email is quick Email is simple Email allows for easy referencing Email is…
CPA = Cost to the Advertiser / Number of Conversions. It can also be computed by dividing the…
Cost per acquisition (CPA) is a marketing metric that measures the total cost of a customer completing a…
The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions…
Its strategy is to stimulate interest in specific products or brands without directly promoting any brand. It also…