Your Target roas is the average conversion value (for example, revenue) you’d like to get for each dollar…
CPC vs CPM: What’s the Difference? CPC stands for cost per click. Also known as pay per click…
Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every…
Restaurants: In the United States, anything lower than $2.12 is considered a good CPC. Nevertheless, more luxury restaurants…
Cost per conversion is the cost for achieving the goal of an ad. For example, if your campaign…
Corporate performance management (CPM) is an umbrella term that describes the methodologies, metrics, processes and systems used to…
After the news broke that PayPal Holdings (PYPL -3.54%) is no longer pursuing an acquisition of Pinterest (PINS…
Repetition. At IndoorMedia, repetition is something we talk about a lot. Modern research believes that the average consumer…
Some business owners and sales leaders consider prospects as “hot leads,” “working leads,” “qualified leads” or “nurturing leads.”…
There’s no fixed cost with Iheartradio ads. What you pay is entirely up to you based on a…