Production costs for a typical national TV ad range from $100,000 to $8 million. On average, placement for…
ROI is usually expressed as a percentage – it’s the ratio of the net revenue generated by a…
How to calculate LTV:Cac ratio. You can calculate LTV:CAC ratio by dividing your average customer lifetime value (over…
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how…
Implement a search engine optimization strategy Purchase search ads Implement an app store optimization strategy Run paid promotions…
How Much ROI Should You Expect from TV Ads? If you want your TV ad campaigns worthwhile, a…
With Smart campaigns, you pay only for the actual clicks and calls that your ad receives. Your costs…
The equation is simple – Return/Investment, Return = (Earnings – Expenses). The trick lies in realizing what earnings,…
The easiest way to do so is through IP or cookie tracking. Every social media post that you…
Overall, you should try to get an ROI of anywhere from 25%-50% on your eCommerce PPC advertising. To…