Set marketing goals Create a plan for the year Calculate expected costs and return on investment (ROI) Allocate…
One of the disadvantages to ROI is that it does not take into account the holding period of…
A defensive strategy in sports is to hold the other team from scoring, and offensive strategy is to…
Currently, tech software companies spend around 15 percent of their annual budgets on marketing, only second to the…
The rule of thumb for marketing ROI is typically a 5:1 ratio, with Exceptional roi being considered at…
Google ads remains one of the most popular, widely used pay-per-click advertising options worldwide, and it still works…
Increase Revenues One way to increase your return on investments is to generate more sales and revenues or…
According to the latest digital marketing statistics, expenditure on online marketing will make up 46 percent of the…
The four “P’s” of marketing – Product, Price, Place, Promotion are old news. They’ve been replaced with the…
Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.…