Therefore, a brand to succeed across geographical boundaries companies need to device marketing programs, which can create global…
Four main global strategies form the basis for global firms’ organizational structure. These are domestic exporter, multinational, franchiser,…
A great example of geographic segmentation is a clothing retailer that presents online customers with different products based…
The Millennium Challenge Corporation (MCC), USA The Millennium Challenge Corporation (MCC) is an innovative and independent U.S. foreign…
An internet café isn’t officially a hostel or hotel, but it is very common for people to stay…
Some products are just as recognizable as the companies that create them. For example, there’s no mistaking a…
The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
FARMASİ achieved status of the first Turkish company ranked 32nd according to the world’s leading direct selling website…
GLOBAL – India has the highest clickthrough rate for Facebook ads in the world, with an average CTR…
The Global branding director is charged with bringing branding management expertise to the organization by ensuring that the…