Work out your goals Decide where to advertise Choose which keywords you want to bid on Set your…
For the average candidate, you should plan to commit a total of 300-400 hours to your study and…
By dividing “Gross profit” by “Revenue” you get your profit margin. If your ACoS exceeds your pre-advertising profit…
How do you Calculate Cost Per Action? There are a couple of ways to calculate CPA but the…
Profitable ROAS = Average order value / Maximum CPA Max Operating profit per customer = Customer Lifetime Value…
Step 1: Identify Goals With Budget In Mind Defining PPC goals, however, can be slightly different in some…
Ask for Google reviews Add a review link to your website or thank-you email Provide excellent customer service…
While Enhanced CPC is a semi-automated bidding strategy, Maximize Conversions is a fully automated bidding strategy. This means…
Enhanced CPC (ECPC): Definition A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions or conversion…
Since auctions determine ad costs, your CPC directly links to how many competitors you’re bidding against and how…