Benchmark product price (beta): This is the average click-weighted price for a product across all merchants who advertise…
CPC (Cost per Click) explained. CPC (cost per click) is a metric that determines how much advertisers pay…
What is a Good ecommerce conversion rate? Average ecommerce conversion rates are around 2.5-3%. Even if you are…
The Microsoft search network consists of Bing and partner sites. It’s where your business can reach a large…
Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31%…
Restaurants: In the United States, anything lower than $2.12 is considered a good CPC. Nevertheless, more luxury restaurants…
Corporate performance management (CPM) is an umbrella term that describes the methodologies, metrics, processes and systems used to…
Traffic to your site driven through paid advertisements, promotions, or campaigns. These can be ads placed on Google,…
Cost per install (CPI) is considered a bidding or pricing model. In a CPI campaign, digital ads are…
Total impressions / 1,000 X CPM = Revenue 200,000 impressions / 1,000 X $10 CPM = $2,000 Total…