Increase your site traffic Add more SSPs to your ad tech stack Optimize your ad viewability score Test…
Cost Per Lead (CPL) is defined as the gross marketing cost expended to acquire a lead for your…
Shopping Campaign Bidding Revealed Remember, product ads are generated by your feed data so you don’t need to…
Access the Cost Analysis report Sign in to Google analytics. Navigate to your view. Open Reports. Select Acquisition…
Target the right audience Look beyond volume when picking your keywords Create a custom audience based on competitors’…
Google Display Network targeting allows you to set where or when your ad is shown based on features…
Work out your goals Decide where to advertise Choose which keywords you want to bid on Set your…
For the average candidate, you should plan to commit a total of 300-400 hours to your study and…
By dividing “Gross profit” by “Revenue” you get your profit margin. If your ACoS exceeds your pre-advertising profit…
How do you Calculate Cost Per Action? There are a couple of ways to calculate CPA but the…