PPC is concave-shaped because more and more units of one commodity are sacrificed to gain an additional unit…
I will classify the bid evaluation process into four basic stages including (1) preliminary examination for responsiveness to…
So, how much does it cost to run a social media campaign? A common statistic floating around the…
You can now exclude app category placements on the display network and YouTube in smart shopping campaigns. However,…
Why is native advertising important? Native advertising offers the opportunity to connect with users in a format of…
A group of search-related websites where your ads and free product listings can appear. When you advertise on…
CPA is an improvement on CPC in that you only have to pay when the action you want…
To create your Google ads account, you’ll need an email address and website for your business. Even if…
In Q1 of 2020, Smart Insights found that Google search ads had the highest CTR at 1.55% when…
Available as an optional feature with Manual cpc bidding, ECPC is a form of Smart bidding that uses…