In Q1 of 2020, Smart Insights found that Google search ads had the highest CTR at 1.55% when…
Available as an optional feature with Manual cpc bidding, ECPC is a form of Smart bidding that uses…
A way to bid where you pay per one thousand views (impressions) on the Google display network. Viewable…
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch.…
$2.32 per click on Google ads search. $0.67 per click on Google Ads Display. $0.54 per click on…
What is the average click-through rate in Google ads? The average click-through rate on Google Ads paid search…
High Volume Keywords Long Tail Keywords Which Keyword Type is Better to Target? Still Need Some Help? Where…
In pay-per-click (PPC), key performance indicators play a fundamental role. They let you track the performance of your…
What is CPM on Facebook? CPM stands for cost per mille. This is the price you pay for…
Impressions represent the number of people your video has been shown to. This could be in a list…