CPC – Set at the ad group level, this represents the maximum amount you’re willing to pay for…
Google charges advertisers per ad click. Publishers get 68% of the click amount (or 51% when it comes…
Your CPC is the amount you pay every time a user clicks on your campaign item. Conversion rate…
Agencies charge an hourly rate for time spent managing an account, creating advertisements, booking media and buying in…
The URL consists of a domain name and a file path to a specific file or webpage. If…
What is Cost Per Action (CPA)? Cost per action is a digital advertising payment model that allows to…
In summary, a good cost-per-click is determined by your target ROI. For most businesses, a 20% cost-per-acquisition, or…
Earned Media, Owned Media, Paid Media: The 3 Types of Digital Media and How to Use Them. How…
Who Uses LinkedIn? LinkedIn is the best platform for professionals and brands targeting B2b companies. While it’s daily…
When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site…