FMCG stands for fast-moving consumer goods. An FMCG company is any company that produces these goods. Well-known FMCG…
Understanding Consumer packaged goods (CPG) Despite experiencing a slow-down in growth over recent years, the CPG industry is…
What is CPG? You may be thinking, “What is considered a CPG?”; this refers to a consumer-packaged good.…
In the digital age, consumer packaged goods (CPG) companies face unique challenges. On one hand, the CPG sector…
Decorous Retail Execution Therefore, retail execution is challenging for (CPG)/(FMCG) companies. These companies, on average, lose more than…
CPG stands for consumer packaged goods and includes items such as food, cigarettes, beverages, cleaning products and clothing.…
Through the medium of advertising people get information regarding new products. As people use these new and latest…
Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and…
When budgeting, businesses of all kinds typically focus on three types of capital: working capital, equity capital, and…
Cost per order; Cart abandon rate; Cancels/Declines/Returns rates; Return on advertising spend (ROAS) or marketing efficiency ratio (MER);…