Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and…
When budgeting, businesses of all kinds typically focus on three types of capital: working capital, equity capital, and…
Cost per order; Cart abandon rate; Cancels/Declines/Returns rates; Return on advertising spend (ROAS) or marketing efficiency ratio (MER);…
Cpg marketing, also known as “Consumer packaged goods marketing,” is a specific method for advertising perishable consumer goods.…
Retail refers to the sale of products to its end users/consumers whereas Consumer packaged goods (CPG) refers to…
Many people question the difference between a CPG and a FMCG, but that difference is a trivial one.…
Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year. Another…
Retail refers to the sale of products to its end users/consumers whereas Consumer packaged goods (CPG) refers to…