CPA stands for cost per acquisition, and it’s more precise than CPM. Whereas CPM measures the sheer number…
Bidding performs in two ways online: unique bidding and dynamic bidding. What is value based bidding Value-based bidding…
Rewarded Video ads eCPM on iOS: The U.S. remained the highest eCPM country, followed by Japan and Australia.…
Make use of header bidding Leverage Audience Data Collected from Website Price Floor Optimization Increase Ad Viewability Choose…
A good baseline to aim for is 10,000 pageviews per month before you start working with brands on…
The TikTok Creator Fund is TikTok’s program that pays users for creating engaging content. The more engagement your…
To summarize, the CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the…
Cost per click is calculated by dividing the cost of a paid advertising campaign by the number of…
Earned Media Value is an influencer marketing metric that’s used to quantify the value of social media content.…
Average facebook ads Cost Per Click, Impressions, and Action Revealbot data shows that the average Facebook Ad cost…