Display ads determine price through CPC or viewable cost per mille (CPM). CPM measures cost through viewable impressions.…
Locker – Something that asks a user to complete an offer in order to proceed to the content,…
In a mobile app, ads are displayed and monetized in multiple ways. CPM – where the app developers…
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It…
Depending on your return on ad spend (ROAS) or cost per acquisition (CPA) goals, Maximize conversions can be…
Find out the total cost of the advertising campaign and the total clicks your business got Divide the…
With this in mind, it’s important to note that the Average cpm on YouTube is $2. Considering the…
I Can Manage Google ads Myself! Yes you can. You can create an account and set up an…
Cost-per-view (CPV): Definition A bidding method for video campaigns where you pay for a view. A view is…
What’s the difference between tCPA and tROAS? These two bidding strategies operate very similarly, but the main difference…