A CFA generally analyzes financial reports, notably financial statements, while a CPA is most often the one that…
CPA in digital marketing is an acronym for cost per acquisition or action. This cost refers to a…
Break-Even CPC Is Your Starting Point In simple terms, that means for every 100 clicks, you now get…
If your CTR for Google search ads is around 2% or higher, you can give yourself a pat…
The reason is–display ads are intrusive. They are shown to users when they are not actively looking for…
How does RPM differ from CPM? A publisher’s RPM will always be greater than their CPM, since RPM…
Display ads determine price through CPC or viewable cost per mille (CPM). CPM measures cost through viewable impressions.…
Locker – Something that asks a user to complete an offer in order to proceed to the content,…
In a mobile app, ads are displayed and monetized in multiple ways. CPM – where the app developers…
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It…