Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price…
CPA is an improvement on CPC in that you only have to pay when the action you want…
Take Advantage of Text Overlays Unlike Facebook’s 20% text overlay rule, LinkedIn does not limit your ability to…
How it works: A redditor creates a post with brand-relevant content. A brand notices the post and indicates…
SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the…
Google ads tools can be used for a variety of functions. Account management tools help you view, edit,…
Given that 15-30% of companies’ sales come from referrals or affiliate marketing programs (Statista), we would say yes,…
Unity Mediation solutions enable publishers with the tools to easily expand their ad demand by driving more competition…
Both display and native ads are paid ad placements, but the key difference is in each type of…
‘Awesome Average Transaction Value – ((Your Expenses in the Product / Service) + (Desired Profit)) = Target CPA…