The definition of a direct buy has not changed in almost three decades: it involves finding the right…
Sales promotion may take any or all of the three forms – consumer promotion, trade promotion and sales…
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad…
Creatives are any entity that can be promoted in a campaign. Tweets can include text, images, GIFs, videos,…
Carousel Ads are an engaging format on Twitter that support up to six swipeable, edge-to-edge images or videos…
Click New > Bulk add creatives, then select a creative type (Audio, HTML5 or image, or Video). Upload…
Most countries in Europe and Asia-Pacific will be able to buy into some Youtube select lineups via Google…
Formerly known as Doubleclick campaign manager or DCM, Campaign Manager 360 (CM360) is Google’s unified platform for advanced…
Youtube video discovery ads place your brand, product or service alongside Youtube content that is likely to be…
Facebook says that most ads are reviewed within 24 hours. In reality, some ads are approved in minutes,…