Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.…
External influences include: community members, family, culture and traditions, friends, technology, and the media. What are the methods…
A great website solidifies your business, builds trust, and gives your prospects confidence to take the next step…
Step 1: Determine Your Objective and Budget Step 2: Identify Your Target Audience Step 3: Create Your Message…
Outbound marketing Personalized marketing Direct mail Partner marketing Telemarketing Public relations (PR) marketing Word of mouth marketing Stealth…
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented…
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising (paid media) or…
Influencers grow brand awareness among their followers and beyond through brand endorsement, product placement, and mentions on their…
Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…