The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented…
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising (paid media) or…
Influencers grow brand awareness among their followers and beyond through brand endorsement, product placement, and mentions on their…
Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts…