When customers do “comparison shopping” they click among several ads. As browsers cache search results, Google won’t record…
CPC (Cost Per Click) – You pay when someone clicks on your ad. CPM (Cost Per Thousand impressions)…
If you have ever been to a Web site that uses them, you know what “floating ads” are.…
If your cost per conversion is too high, it could mean something is wrong with your ads. You…
Clickthrough rate (CTR) shows how often people click your ad vs how many times it’s shown. This metric…
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of…
Put simply: “Your target audience are individuals you intend to attract to your website.” In terms of SEO…
Moving Up One Position Increases CTR By 32.3% Not even close. The CTR impact of moving up in…
CTR stands for Click-through Rate. It’s a metric that usually measures the number of clicks received on a…
Sign in to your Google ads account Click Ads & extensions from the page menu to see a…